Safe-Stik is a small start-up brand launched in April of 2020. The product was made in response to the COVID-19 pandemic and handles pin pads, door handles, credit card machines, screens and more. I had the opportunity to lead the brand strategy and identity across all major touch points that span from physical packaging to digital e-commerce website. I went for a simple color palette that complemented the physical product and promoted feelings of cleanliness and freshness. In contrast to the serious nature of the product, I took a more friendly approach to the brand visuals by utilizing strategic pops of color, an approachable tone of voice and uplifting imagery.
Client Safe-Stik
My Role Creative Director, Designer
What I worked on
Brand Identity
E-commerce Website
Packaging
Press Kit
Social Content
Photography
Brand Messaging