Arietta.ai is a proprietary ai software company specializing in solutions for life sciences. We tackled Arietta.ai's need for a comprehensive brand overhaul, strategically analyzing the landscape to birth a new company name, brand strategy and positioning, and visual identity system. Inspired by the harmonious nature of an orchestra, ‘Arietta’ takes its name from the word ‘aria’; a short lyrical composition. The logo derives its inspiration from the double-sharp symbol in musical notation—an element employed to meticulously adjust a note, elevating its pitch and generating a more resonant and acute sound. This mirrors the swift-paced AI propelling the life sciences industry to new heights. The dark-mode color palette and the developer interface-inspired type system seamlessly infuse sophistication into the brand's visual language, softening its inherent tech-driven nature. Arietta.ai not only emerges as a leader in AI for life sciences but also as an innovative orchestrator of progress.
Client Arietta.ai
Agency TJP
Copy Gina Concilio, Matt Livingstone
Animation Todd Weber
Creative Direction David Cimorosi
My Role Design & Art Direction
What I worked on
Visual Identity
Exhibit Booth Design
Iconography + Animated Icons
Website Animation Art Direction
Website Design + Development