The brand name “Chat” was chosen to ultimately symbolize our three main values: Conversation, Communication and Connection. Our target demographic has a life that significantly revolves around talking, texting and dm-ing – Chat enhances these conversations and relationships. The concept of the brand was heavily influenced by popular texting acronyms and the way communication has dramatically shifted throughout the years. The brand name paired with the product itself is positioned for consumers to share, chat and connect.
Share, chat, connect.
Project Name CH@T Vodka