“With its sleek modern design, matte black bottle and custom molded cork, Chat (CH@T) stands out from the many other vodkas on the shelf. Whether Chat is drank straight on the rocks or mixed, the ultra-premium vodka does not disappoint. Chat was recently awarded a gold medal in “The Fifty Best Domestic Vodka” tasting held in New York.”
“The other thing helping it stand out is its youthful appearance. While Vodka is enjoyed by drinkers of various ages, its marketing demographic is rarely someone in their early 20’s. Chat Vodka flips that on its ear by labeling bottles with popular text acronyms, helping younger drinkers relate to its product. ”
The name “Chat” was chosen to symbolize three main brand values: conversation, communication and connection. The core demographic of Chat has a life that significantly revolves around talking, texting and dm-ing and Chat was born from the desire to enhance those conversations, relationships and experiences. The brand concept was heavily influenced by acronyms and the way communication has dramatically shifted throughout the years. Consumers will not only experience ultrasonically smooth vodka, but a piece of art to hang onto.
Chat Vodka came to life unexpectedly, never intended to be more than a classroom project. The brand started as a humble branding excercise during my sophomore year of college, but I had a nagging desire to take the project beyond the classroom walls. After a year of being steeped in vodka (figuratively), Chat made its way to the market and onto shelves, starting in New Jersey. Since 2011, Chat has found a home in over 26 spots across 4 states in the US, proving that sometimes, the unexpected can turn into something pretty cool.
Project Name Chat Vodka
My Role Founder, Creative Director, Designer
What I worked on
Brand Identity
Packaging
Brand Messaging
Social Content
Photography