To help prepare the market for the launch of a first-in-class knee osteoarthritis treatment, our team created a market shaping campaign and microsite to motivate and redefine doctors understanding of knee OA. The site is intended to help overthrow the status quo and limitations that this condition places on patients’ daily lives and prove that more is possible.
Client Biosplice Therapeutics
Agency Fingerpaint
Creative Direction Jaime Kent, Matt Livingstone
Writer Justin Freese
My Role Art Director, Designer
What I worked on
Visual Identity
Website Design
Web Banners