Campaign creative for Puma Sport and Puma Golf.

I led the online launch campaign for Puma Sport and Golf within the promo apparel space. Despite the initial complexity of launching both lines concurrently, this approach allowed us to brand each line with its own distinct visual language and voice across various digital touch points, while still seamlessly embodying the unmistakable essence of Puma.

My Role:
Creative Direction, Design

What I worked on:
Campaign Visual ID
Web Design
Campaign Videos
Email Campaign
Social Content
Copy
Launch Strategy