The Party

Each year, alphabroder throws a large customer party in Las Vegas during the annual PPAI trade show. PPAI is the largest show in the Promotional Product industry and with over 5,000 customers attending the party each year, the creative needs to be enticing enough to draw attendees to RSVP and come to the booth to pick up an admission pass. For the past three years, I have had the opportunity to conceptualize and execute all of the print and digital materials for our Vegas party, which is done collaboratively with our CMO and VP of marketing. In 2017, the theme was The Fashion Edition and my goal was to make it edgy, editorial but fun. I kept the design clean and minimal, while featuring a pop of vibrant royal blue.

Role Creative Director, Sole Designer

What I worked on
Logo
Landing Page
Magalog Cover
T-Shirt Design
Tote Bag
Badges
Standing Banners