“Each jar is individually hand stamped with a wax seal, making every one unique. No fragrances or essential oils, this ticks every box if you’re on a mission to minimalism without compromising on luxury.”
“I can guarantee that many of you have seen this gorgeous gold-stamped jar floating around your Instagram feeds, and all the praise you’ve read alongside it is completely deserved.”
“The outer packaging is thoughtful and not wasteful, the actual packaging and branding is simple; understated and elegant. ”
I teamed up with the founder and owner of Deviant Skincare, Natalie Smyth, after being a long-time reader of her Instagram account @roadtoglow. Well known in the online skincare community for her educational, honest and research-backed content; Natalie was one of the few people I still trusted for non-biased skinformation.
Natalie and I joined forces to re-brand her former skincare company ‘Alkimi’ to what it is today. We leaned into more of a stripped down and streamlined look for the visual identity, with an overall moody and luxe tone. I was continuously inspired by Natalie and her refreshing philosophy on design throughout the entire process. She wanted everything to remain clean, with no outlandish marketing claims or gimmicks on the packaging. The final product is practical and ultimately unisex–you won’t find any millennial pink here, while the golden-hued wax stamps elevate an otherwise minimal and monochromatic look. It’s also worth noting that Natalie and her husband Connor hand-stamp each of these wax seals! Talk about a labor of love.
Featured in: Caroline Hiron’s 2020 Autumn Kit, Refinery 29, Byrdie, Who What Wear, W Magazine and Elle.
Client Deviant Skincare
Photography Christina Kassi + Halves Studio
Creative Direction Natalie Smyth
My Role Art Director, Sole Designer
What I worked on
Logo
Box Packaging
Bottle + Jar Packaging
Wax Stamp Design
Brand Symbols
Branded Tissue Paper
Branded Parcel Tape