Alphabroder is the first and exclusive Puma provider in the promotional apparel space, and I had the exciting opportunity to lead the direction, development and execution of the highly anticipated online launch. The challenge: launch both the Puma Golf and Sport lines within one cohesive campaign. Though initially complex, this ultimately allowed us to brand each line with their own distinct visual language and voice across various digital touchpoints, while still seamlessly embodying the unmistakable essence of Puma.
Client PUMA
My Role Creative Director, Sole Designer
What I worked on
Web Design
Video Creation
Email Campaign
Social Content
Brand Messaging
Campaign Launch Strategy