I styled, shot and edited a lookbook showcasing real styles featured in the Fashion Feed SS'19 Edit.
In previous edits, I curated public domain and vintage footage to craft more concise videos.
Fashion Feed F/W‘18
Fashion Feed S/S‘17
As the leading supplier of promotional apparel in North America, Alphabroder is renowned for offering a vast selection of fashion and sportswear brands, featuring names like Under Armour, Champion, Bella + Canvas, and Alternative Apparel (just to name a few). In my role of helping redefine Alphabroder as the go-to destination for fashion apparel, I led an international campaign from concept to execution. As the sole designer responsible for every creative aspect, my job was to build a compelling visual story from the ground up. Knowing this campaign would be continuously evolved to reflect new seasons and trends, the name “Fashion Feed” seemed fitting. Despite tight budget constraints (we somehow produced our lookbook video for under $70!), I utilized the power of public domain photography and video to create a cohesive and distinct visual world with each seasonal edit.
Project Name Fashion Feed
Role Creative Director, Designer
S/S’19 Lookbook:
Videography, Wardrobe Styling, Post Production Melissa Sohmer
Model Jessica Justh
Music Total Giovanni 'Awake'
What I worked on
Naming
Visual ID
Web Design
Email Campaign
Social Content
Print Ads
Digital Flyers
Video Content
Messaging