The Party – 2017
Every year, alphabroder throws a large customer party in Las Vegas during the annual PPAI show. PPAI is the largest trade show in the Promotional Product industry and with over 5,000 customers attending the party each year, the creative needs to be enticing enough to draw attendees to RSVP digitally via email and over to the booth to pick up their admission passes. For the past three years, I have had the oportunity to concept and execute all of the print and digital materials for our Vegas party, which is done collaborately with our Chief Marketing Officer and Director of Marketing.
2017 was the Fashion Edition and the goal was to make this edgy, modern and editorial. I kept the design very clean and minimal, while featuring a pop of vibrant royal blue.