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melissasohmer@gmail.com

Fashion Feed

alphabroder is the leading supplier of promotional apparel in North America and is commonly known for their vast selection of fashion and sportswear brands (Hanes, Adidas, Champion, Alternative Apparel – to name a few). In an effort to rebrand alphabroder as the industries top fashion apparel destination, I was tasked with the challenge of concepting an international campaign to convey this message. Since we would be continuously updating and re-launching this campaign with each season, similar to a feed – I pitched the name Fashion Feed and it stuck. 

This campaign was done independently, from concept to execution – all under a $0 budget. With each seasonal edit, I utilize the power of the internet to curate a cohesive collection of visuals, footage and audio that tells a story and evokes a mood. 

 

Unique Customers Reached

VIDEO TRAILER F/W '18
VIDEO TRAILER S/S '18

Fashion Feed is comprised of various touchpoints including email, video, web banners, social media, landing pages, print ads, and digital flyers.

THE LANDING PAGES
The Style Guide

Carefully curated with 9 top styles per occasion/vertical and organized for easy browsing and shopping.

The Mood Board

Sorted by various occasions/verticals, filled with lifestyle photography and top style picks to help customers get inspired.

The Resource Page

Social media content, flyers, brand videos, imagery, ecatalogs, and swatches. Every asset customers need, all on one page. 

SPRING/SUMMER '18 LINKS
THE style guide
THE MOOD BOARD
THE RESOURCE PAGE

FASHION FEED HOMEPAGE
SOCIAL MEDIA TEASER
SOCIAL MEDIA CONTENT

We decided to utilize Dropbox Showcase for storing and organizing social content.  The user-friendly interface and added bonus of back-end analytics was perfect for this portion of the campaign. Customers can easily preview each post and download the slide(s) they want. For each vertical, we also provide suggested captions and hashtags.

Social Media Downloads via Dropbox Showcase

Each vertical includes 3 slides
Slide 1: Occassion  
   Slide 2: Lifestyle Shot     Slide 3: Product


S/S '18 EMAILS

Click to expand each email.

S/S '17 EMAILS

PRINTED LEAVE-BEHIND FOR REPS