Fashion Feed

alphabroder is the leading supplier of promotional apparel in North America and is most commonly known for their wide selection of fashion and sportswear brands (Gildan, Adidas, Champion, Alternative Apparel – to name a few). In an effort to rebrand alphabroder as the industries top fashion apparel destination, I was tasked with the challenge of concepting an international campaign to convey this message. Since we would be continuously updating and re-launching this campaign with each season, similar to a feed – I pitched the name Fashion Feed and it ended up sticking. 

 

Unique Customers Reached

This campaign is comprised of various touchpoints:

The Style Guide

Carefully curated with 9 top styles per occasion/vertical and organized for easy browsing and shopping.

The Mood Board

Sorted by various occasions/verticals, filled with lifestyle photography and top style picks to help customers get inspired.

The Resource Page

Social media content, flyers, brand videos, imagery, ecatalogs, and swatches. Every asset customers need, all on one page. 

SPRING/SUMMER '18 LINKS

FASHION FEED HOMEPAGE
SOCIAL MEDIA TEASER
SOCIAL MEDIA CONTENT

We decided to utilize Dropbox Showcase for storing and organizing social content.  The user-friendly interface and added bonus of back-end analytics was perfect for this portion of the campaign. Customers can easily preview each post and download the slide(s) they want. For each vertical, we also provide suggested captions and hashtags.

Each vertical includes 3 slides
Slide 1: Occassion  
   Slide 2: Lifestyle Shot     Slide 3: Product


S/S '18 EMAILS

Click to expand each email.

S/S '17 EMAILS

PRINTED LEAVE-BEHIND FOR REPS