alphabroder is the leading supplier of promotional apparel in North America and is most commonly known for their wide selection of fashion and sportswear brands (Gildan, Adidas, Champion, Alternative Apparel – to name a few). In an effort to rebrand alphabroder as the industries top fashion apparel destination, I was tasked with the challenge of concepting an international campaign to convey this message. Since we would be continuously updating and re-launching this campaign with each season, similar to a feed – I pitched the name Fashion Feed and it ended up sticking.
This campaign is comprised of various touchpoints:
SPRING/SUMMER '18 LINKS
FASHION FEED HOMEPAGE
SOCIAL MEDIA TEASER
SOCIAL MEDIA CONTENT
We decided to utilize Dropbox Showcase for storing and organizing social content. The user-friendly interface and added bonus of back-end analytics was perfect for this portion of the campaign. Customers can easily preview each post and download the slide(s) they want. For each vertical, we also provide suggested captions and hashtags.
Each vertical includes 3 slides
Slide 1: Occassion → Slide 2: Lifestyle Shot → Slide 3: Product
S/S '18 EMAILS
Click to expand each email.