alphabroder is the leading supplier of promotional apparel in North America and is commonly known for their vast selection of fashion and sportswear brands (Hanes, Adidas, Champion, Alternative Apparel – to name a few). In an effort to rebrand alphabroder as the industries top fashion apparel destination, I was tasked with the challenge of concepting an international campaign to convey this message. Since we would be continuously updating and re-launching this campaign with each season, similar to a feed – I pitched the name Fashion Feed and it stuck.
This campaign was done independently, from concept to execution – all under a $0 budget. With each seasonal edit, I utilize the power of the internet to curate a cohesive collection of visuals, footage and audio that tells a story and evokes a mood.
VIDEO TRAILER F/W '18
VIDEO TRAILER S/S '18
Fashion Feed is comprised of various touchpoints including email, video, web banners, social media, landing pages, print ads, and digital flyers.
THE LANDING PAGES
SPRING/SUMMER '18 LINKS
FASHION FEED HOMEPAGE
SOCIAL MEDIA TEASER
SOCIAL MEDIA CONTENT
We decided to utilize Dropbox Showcase for storing and organizing social content. The user-friendly interface and added bonus of back-end analytics was perfect for this portion of the campaign. Customers can easily preview each post and download the slide(s) they want. For each vertical, we also provide suggested captions and hashtags.
Each vertical includes 3 slides
Slide 1: Occassion → Slide 2: Lifestyle Shot → Slide 3: Product
S/S '18 EMAILS
Click to expand each email.